Values-Based Segmentation: An Interview with David Allison, CEO, Valuegraphics
David Allison is the founder of the marketing research agency Valuegraphics and the author of “Death of Demographics”.. The legendary Harvard marketing professor Ted Levitt once wrote that, “If you’re not thinking segments, you’re not thinking”. He added, “To think segments means to think beyond what’s obviously out there to see.” Levitt felt that […]
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