Lifestyle Segmentation: An Interview with Jan Kestle, Founder and CEO, Environics Analytics
Jan Kestle heads up Canada’s largest marketing analytics company and is a longtime leader in the field of geodemographic segmentation. As a nation, we often describe ourselves in terms of what makes us different. English versus French. East versus West. Affluent versus poor. Urban versus rural. Elites versus working class. Progressives versus conservatives. But those […]
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