marketing transformation Archives | Customer First Thinking

Marketing Transformation: An Interview with Brent Chaters, Managing Director, Accenture

Brent Chaters leads the Marketing Transformation practice at Accenture and is a noted expert and popular speaker on search marketing”. Any way you look at it, these are troubling times if you’re in marketing. You’ve got AI coming full speed at you, maybe about to take away your job. No one understands what you […]

Transformative Marketing: An Interview with Professor V. Kumar, Ph.D Marketing at St. John’s University (NYC), CEO of IMC Institute

Professor Kumar is one of the world’s leading marketing scholars and the author of “Intelligent Marketing”. In 1960 the American Marketing Association’s Journal of Marketing published a landmark article by a Pillsbury executive named Robert Keith titled “The Marketing Revolution”. In a succinct 4-pages Keith chronicled the evolution of marketing at Pillsbury from the founding […]