Brand Positioning: An Interview with Ulli Applebaum, Founder, First the Trousers Then The Shoes
Ulli Appelbaum is a world-renowned expert on brand positioning and the author of “The Brand Positioning Workbook”. Whiter teeth – or fewer cavities? Longer lasting – or more reliable? Everyday low prices – or quality and selection? Tastes great – or healthier for you? Driving performance – or comfort and luxury? All are examples […]
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