Marketing Science: An Interview with Koen Pauwels, Vice Dean of Research, Northeastern University
Koen Pauwels is one of the foremost marketing scientists in the world and the author of “It’s Not the Size of the Data, It’s How you Use It”. If you can make one broad generalization about marketers it is that they probably hated math and science in high school. Even today, with the business […]
Read more...