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Future-Proofing Marketing: An Interview with Alison Simpson, Chief Executive Officer, Canadian Marketing Association

Alison Simpson is the new leader of the Canadian Marketing Association and an award-winning marketer with experience in all facets of the profession. Marketers have plenty to worry about these days. Their budgets are under closer scrutiny than ever. They are being asked to do more with less, just as the discipline grows more complex […]

E-Mail Still Rules: An Interview with Chad White, Head of Research, Oracle Marketing Consulting

Chad White is the Head of Research for Oracle Marketing Consulting and the author of “Email Marketing Rules”. It remains the Rodney Dangerfield of marketing channels. Taken for granted as a low-cost tool. Often underfunded. Given minimal resources. And certainly, treated with little respect, especially relative to other, more glamorous channels, like TV advertising, or […]

Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelist, Salesforce

Under pressure to act fast during the pandemic, businesses sped up their digital transformation plans, compressing their timetables from years into months. Now they face the next phase of evolution, what digital prophet Brian Solis calls the “novel economy”. For businesses to adapt and thrive, says Solis, they must take a more profound and humanistic approach to transformation.

Agency Transformation: An Interview with Mark Penn, Chairman and CEO, MDC Partners

Slow to awaken to market disruption and too reliant on ad spending, the global agency holding companies have seen their valuations plummet in recent years. To reverse their fortunes, they need to transform their service model. MDC is leading the way, aided by an infusion of capital from the new CEO Mark Penn, who is set to turn his collection of “partner agencies” into a “modern marketing company of choice”.