E-Mail Still Rules: An Interview with Chad White, Head of Research, Oracle Marketing Consulting
Chad White is the Head of Research for Oracle Marketing Consulting and the author of “Email Marketing Rules”. It remains the Rodney Dangerfield of marketing channels. Taken for granted as a low-cost tool. Often underfunded. Given minimal resources. And certainly, treated with little respect, especially relative to other, more glamorous channels, like TV advertising, or […]
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