Retail Reimagined: An Interview with Shawn Stewart, Senior Vice President, Customer and Triangle, Canadian Tire Corporation
The year of the pandemic may have been the tipping point for the reimagining of retail. Many retailers, slow to adapt to omnichannel commerce, were pushed to the brink of insolvency. In Canada, one retailer has stood out above all others in shifting to a customer-first model, the century-old Canadian Tire. A big part of its recent success is due to its 10-million member Triangle Rewards program, launched three years ago under the stewardship of Senior VP Shawn Stewart who sees it as a vehicle for deepening the retailer’s relationship with customers.
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