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Content Marketing Strategy: An Interview with Robert Rose, Founder, The Content Advisory

Robert Rose is one of the early pioneers and evangelists of content marketing and the author of “Content Marketing Strategy”. When you stop to consider the numbers, it must be very hard these days for any content creator or producer not to be completely cowed by the odds of building a meaningful audience. Estimates vary […]

Content That Matters: An Interview with Ann Handley, Chief Content Officer, MarketingProfs

The world is awash in mediocre content, mainly because most brands struggle to find something meaningful to say. Yet in times of crisis, when people are feeling anxious and concerned, there is never a better time to speak up. The key is the ability to show empathy, Ann Handley argues. She urges brands to “do less” and “obsess” about producing higher quality content that matters.