Brand Community: An Interview with Mark Schaefer, Executive Director, Schaefer Marketing Solutions
Mark Schaefer is a globally recognized author, speaker, futurist, and marketing consultant whose latest book is “Belonging to the Brand”. “Markets are conversations”. That was the opening line in the classic marketing book “The Cluetrain Manifesto” published in the year 2000. The authors urged marketers to give up mass messaging and speak with a […]
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