Unified Customer Experience

For most marketers the goal of delivering a unified customer experience remains a utopian vision, stymied by internal siloes, fragmented systems and the sheer complexity of orchestrating cross-channel interactions in real-time. For marketers to turn that ambition into reality, they need to take the lead role in designing a seamless end-to-end experience aligned with the customer lifecycle. By drawing a precise picture of that ideal experience, and creating a transformation roadmap to achieve it, marketers can finally close the gap between what customers want and their actual experience.