The Marketing Stack

There has been in recent years a Cambrian explosion of technologies to automate and enhance just about every facet of the marketing process. Today a typical marketing stack is made up of many 3rd party SaaS apps and tools, often loosely integrated. Because different functional areas of marketing have their own preferred tools, a marketing automation system can start to look like a bloated “frankenstack”. The many moving parts must be tightly welded together so that they work in unison to deliver a better customer experience.