Social Media Strategy Framework

With people now spending a couple of hours per day on social media it is vital for brands to have a visible presence on the various platforms where they can engage in direct conversation with customers. Yet for many companies social media remains a sideshow to their core marketing programs. They have not quite figured out how to harness the conversational power of social media to manage relationships with customers. Nor have they fully integrated the use of social intelligence to drive marketing strategy. To get the most out of their investment – which typically ranges from 10-20% of the marketing budget – marketers need to develop a more systematic approach to social media strategy and planning. [Click on image to enlarge]