The Brand Identity Guidebook
Today most brands are lost in a Sea of Sameness, indistinguishable and substitutable. To stand out in a world of infinite choice, brands need more than a distinctive visual identity – they need to connect with people emotionally. And that calls for a new approach to brand building – not only showing how the brand is different, but how it can make a difference.
Download the Brand Identity Guide Book to discover:
- A step-by-step methodology for developing a brand identity from scratch.
- How to define what makes your brand better, best or different than your competitors.
- The best way to position your brand in a market of look-a-like products and services.
- How to create a storytelling platform.
- How to align your brand purpose and values with the world view of customers.
- The best way to find a brand voice that transcends media types.
- How to create a strategic messaging architecture.
- Why the concept of a Unified Idea is so critical to long-term brand success.
- The key questions to ask at each phase of the brand building process.
- The four must-have artifacts that make up a Brand Identity System.
...and much more.